In this post, I want to show you techniques you can use to optimize your website effectively for search engine ranking.
Once you have a strategy in place, you’ll need to optimize your website.
Doing so is like following the rules and guidelines established for having
your event listed in event calendars and listings. Typically, you can’t just call
the publisher of an event calendar on the day of your event and expect it
to be listed. Similarly, you can’t expect SEO to launch you to the top of the
search results overnight. Below, we’ve provided you with some of the most
foundational ways in which you should optimize your website to yield longterm
SEARCH ENGINE OPTIMIZATION
1. Utilize Relevant Titles and Meta Descriptions
Your titles and meta descriptions are very important pieces of information
because they show up in the search engine results. A page’s title is the
heading that shows up in the search results and it is also the name that
appears on the tab or window when you are on the page in a web browser. A
meta description, on the other hand, is the information that shows up below
the title in search results. These two short pieces of information are generally
the first impression you get to make on a potential website visitor, so make
You should also be aware that search engines can display alternate text from
your page if they don’t feel that your meta description is relevant to the
2. Submit an Up-To-Date Sitemap
A sitemap is essentially a list of all of the pages on your website. An HTML
sitemap is generally accessed via a link in the footer or header of your site
and helps visitors find a specific page that may or may not be accessible
through your other menus. An XML sitemap, on the other hand, helps Google
and other search engines to better crawl and index your site.
By submitting an XML sitemap, search engines are able to discover and index all of the
pages on your site more easily. When the search engines are able to crawl and
index new and updated pages on your website and blog, your organic search
rankings tend to improve.
3. Have Relevant Content on Your Pages
As we’ve already discussed, having relevant content on your pages allows
your site to be relevant to searchers’ questions. On-page content needs to be
written and presented so that it can be used by your site’s visitors to answer
the questions they have. Search engines exist to help people find what they
are looking for on the Internet.
It’s your job to make sure that the information
on your site’s pages is relevant to the questions your ideal customers are
likely to ask. Don’t write for the search engine bots though. If your content
isn’t useful to real searchers, they are unlikely to stay on your site and
4. Target Keywords That Are Relevant to Your Business
Your on-page content should include the words and phrases that
you want to rank for. If you want people to find your site when
they are searching for Blue Widgets, then you’d better have the
words Blue Widgets on your site.
You should be aware that while ranking for general keywords
can be a great goal, it may not be practical due to competition
levels and varied searcher intent. Going after less competitive
“long tail keywords” can actually be more productive and result
in better-qualified traffic coming to your site. As an example,
instead of targeting just the phrase “optimise website,” you may
want to target a phrase like “website optimization techniques
5. Work to Gain Links from High Ranking Websites
This groundbreaking idea would eventually become the foundation of most modern search engines. Over nearly two decades, this idea has been refined and become more
detailed and complex. Now, instead of simply counting the number of links leading to a specific website, search engines also look at the quality of sites
from which those links originate.
If the links look “spammy” or are irrelevant to the website they link to, the links will be discounted and the site possibly penalized for low-quality links. Links from a .gov or .edu domain tend to be more trusted than those coming from more general domain
types like .com because entities have to prove who they are in
order to get these types of domains. Nevertheless, .com sites
that are well established and trusted by the search engines also
have more weight when it comes to their links.
Large numbers of links can boost your importance but so can a smaller number of links
from trusted and well-established sites. In essence, getting links
from high ranking and trusted websites is like bringing a popular
friend or friends with you to a party: you’re cool by association
and the host’s estimation of your popularity is increased.